A customer whether riding a subway, driving a vehicle or simply walking down the street would spare only 3.5 to 5 seconds to look at a sign that represents a business. Since the prime reason of a sign is to create awareness about the brand, it is important that it creates a significant effect on the customer within these five seconds. Therefore it is important to choose the right sign company to create just the right sign for you. To choose an Edmonton sign company to cater your need see offsetprintingtechnology.com to know what to look before you go with it.
From planning the message a sign is supposed to convey to designing a layout that makes it easier to comprehend, here are a few ways to design a sign that would leave a lasting effect.
A Visible Layout
The most important feature that a sign should exhibit is an eye-catching layout that can attract attention even in a moving vehicle. The entire layout should be clear and easier to read and consequently understand. The factor that contributes the most to visibility of a sign is the FONT used to write the message. Bad, heavy or fonts with too much designing will blend into each other and would make it harder to read. Therefore it is important to choose simple, outdoor fonts that can be read from a distance without putting much effort to understand it.
Concentration on Colors
A dark background with lighter shade font suits a sign best. Bright and bold colors would bring attention and so would few shades with adequate contrast and highlighting. However, too much of everything, colors in this case can make a mess of the signage.
Study The Size
The size of a sign is important with regard to the location it would be displayed. The size is chosen according to the positioning of the sign whether it is a parking lot, a sign board, outdoor stand or in-store signs so that the size of font can be determined to make it readable.