There is a huge list of situations that would require you to invest at least a little bit of money into marketing once all has been said and is now out of the way. The reason behind this is that marketing might just be the only thing that can enable you to find more people who would be willing to work alongside you, and for these people the best thing would often be to look at what marketing is being done for a product so that they can decide whether said product is truly high end.
If you manage to hire a top notch marketing company in Canada, the chances of your product being able to turn you a profit would become decently more likely than might have been the case otherwise. Hence, this is in many ways an investment that can provide you with some pretty clear returns. You can see how much you have spent on marketing and compare this with the additional profits that you have managed to obtain once the marketing was underway, and if you end up seeing a marked increase in these kinds of things then suffice it to say that your marketing was definitely a good thing for you to end up investing in all in all.
What you do need to realize, however, is that marketing is not something that you can throw a blanket term on. You need to figure out what specific kind of marketing can work for you so that you can take it into account when you are making any kinds of decisions in the future. You should be able to rely on more marketing to get you through the fiscal year.